Every college football season has its firsts - the first kickoff, the first touchdown, the first big win… but nothing comes before the first fans. We joined forces with America’s oldest major soft drink company, Dr Pepper, and award-winning ad agency, The Richards Group, to produce yet another unforgettable fan experience. Just 14 hours before the University of Wisconsin-Madison’s first football game of the season, we surprised first fans, Ian and Amy, with the ultimate tailgate party and presented them with a custom-built one of a kind parade float, decked out with a throne built from a season’s supply of Dr Pepper, goal posts, cornhole boards, coolers stocked to the brim, and acclaimed pitmaster Matt Dallman smoking up his famous mouthwatering BBQ.

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AUSTIN, TX 78714

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