THE RICHARDS GROUP
Dr Pepper is the oldest major soft drink brand in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. Fast forward to over a century later, the company continues to brew up exciting ways to keep things fresh for their fanatical customer base. So when K-State student, Claire Daniels, tweeted that she wanted a @DrPepper fountain installed in her house, they set out to make her wish literally come true. We teamed up with The Richards Group to deliver a custom-built Dr Pepper fountain straight to Claire's doorstep in Manhattan, KS, along with a surprise party and lifetime supply of her favorite soda. And with it, we produced a viral video that generated over 150 million views on social media and publicity from national media outlets such as Huffington Post, USA Today, and Thrillist.