THE ONE YOU CRAVE
When K-State student, Claire, tweeted @DrPepper about needing a Dr Pepper fountain installed in her house, she never dreamed that America’s oldest major soft drink company would seek to make her wish literally come true. So, we teamed up with our friends at The Richards Group to bring this surprise stunt to the next level, creating a viral video that would amass millions of views on social media and attract publicity from national media outlets such as Huffington Post, USA TODAY, and Thrillist. Part mockumentary, part fiction, join us as we work with a legendary fountain maker to fabricate Claire’s fountain from concept to completion and deliver it straight to her doorstep in Manhattan, KS.
FUN FACT: the behind-the-scenes footage of the fountain maker was shot in a hangar at the Manhattan Regional Airport. This video generated over 150 million impressions combined across online, broadcast, and social outlets.