JOURNEYS PSA

BRAND

PGA OF AMERICA

AGENCY

IDEAS UNITED

The Professional Golfers' Association of America (PGA) is one of the world's largest sports organizations, composed of professionals who work daily to grow interest and participation in the game of golf. Each member comes from different backgrounds, skill sets, and areas of interests, but have all chosen their career for their shared love of the game. We collaborated with Ideas United, an Atlanta-based creative studio, to produce a national broadcast PSA spot for the PGA Journeys story-centric campaign called "Turn Your Passion Into a Profession". This spot featured three different members and their unique journey, love, and passion for the sport. We produced the Austin portion with golf professional, Ben Polland, delivering both video and photography assets.