1M FOLLOWERS

BRAND

TOYOTA

AGENCY

SAATCHI & SAATCHI

Founded in 1937, Toyota Motor Corporation is a multinational automotive manufacturer engaged in the design, manufacture, assembly, and sale of passenger vehicles, minivans, and commercial vehicles, such as trucks and related parts and accessories. When Toyota accumulated 1 million followers on Instagram, they went above and beyond to celebrate the social media milestone by surprising one super fan with the ultimate experience. We partnered with Saatchi & Saatchi to capture a day full of surprises, from getting a behind-the-scenes look inside Toyota's headquarters, to flying down a professional race track with no speed limits, and topping it off with a brand new Toyota C-HR giveaway.

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