What happens when you reach 1 million followers on Instagram? Toyota, the world’s largest automotive manufacturer, went above and beyond to celebrate this social media milestone by surprising lucky super fan, Kaleo, with the ultimate experience of a lifetime. Collaborating alongside creative veteran, Saatchi & Saatchi, we worked stealthily to capture a fun-filled day at Toyota’s state-of-the-art headquarters in Plano, TX, followed by a high-speed test drive down their private racetrack, and topped it off with the unveiling of a brand new C-HR giveaway. Now, are you convinced to tweet and engage with your favorite brands? 

Just say hello.





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