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BRAND

UNDER ARMOUR

AGENCY

THE RICHARDS GROUP

Under Armour's mission is to make all athletes better through science, passion, and the relentless pursuit of innovation. They create state-of-the-art products engineered to solve problems, as well as digital health and fitness apps built to connect people and drive performance. In this quirky collaboration with The Richards Group, we produced an eight-part video series that opens up conversations between Under Armour's online community and real-life athletes on MyFitnessPal. Get the inside scoop on how to get healthy, change your habits, start a new diet, or simply stay motivated. Fun fact: all eight episodes were shot in one day within the same location.