WAREHOUSE CURATES AUSTIN

BRAND

WAREHOUSE UK

AGENCY

THE PRODUCTION
FACTORY

Warehouse is a British-born fashion brand on a mission to create trending pieces designed for every moment. They celebrate self-expression, reinventing the wheel of fashion for the wild and free. Warehouse traveled across the globe to launch their "Curates the City" campaign across six different cities - Lisbon, Mexico City, Copenhagen, Marseille, Amsterdam, and Austin. We collaborated with The Production Factory to curate Austin, knowing that our hometown's vibrant landscape and culture would pair well with the brand's playful personality. We produced video and photo assets for their spring and summer collection, featuring model, Ruby Aldridge, to set the seasonal mood, along with a local influencer to curate the best of the city through their eyes. Fun fact: we shot in exterior-only locations during the peak of winter, in order to achieve a warm summer aesthetic.